Uncle Bens: Kitchen Wall

For several years, Uncle Ben’s promoted Ben’s Beginners, an initiative to get parents cooking with their kids. Following its US success, the client decided to take the campaign international and wanted an anthem spot to run in a couple dozen countries. We needed to find a universal insight that worked globally. 

Thinking back on childhood memories of play-cooking with Easy-Bake Ovens and toy kitchens, we realized kids across the world want to learn how to cook and they're just waiting for the invitation from their parents.