Fruit by the Foot: Unwind Longer

Teens today are overstimulated, overconnected, and rarely take the time to get together with their friends in person. And after five years without producing any work, Fruit by the Foot asked us to reintroduce their brand to a Gen Z audience. So we leaned into their one-of-a-kind product truth: Fruit by the Foot's the only candy that unwinds to almost three feet long. And that means you can take more time to unwind and enjoy it for longer. Like, a lot longer.