Fresh Step Clean Paws: Cats on Glass

Fresh Step announced Clean Paws, the first low-tracking litter designed to stay in the box, and off your floors. Cat owners went crazy for it. To launch this incredible litter, we rigged a sheet of plexiglass 20ft into the air and had cats show off their clean paws for the camera. Introducing Bennie, Olga, Sunny, Coco, Lisa and Chandler and their gloriously clean paws. 

Print, in-store and event posters

The Cats on Glass Gallery
To extend the campaign we created the Cats on Glass Gallery in NYC and LA. But this was more than just a fun opportunity to cuddle cats. This was a traveling adoption event where people were encouraged to give cats a forever home. Plus, for every picture posted from the event, Fresh Step donated a box of litter to the Humane Society. 

The Broadcast Launch Spots

A Brand New Brand Book
To launch the Fresh Step rebrand we made a fun and furry brand book to guide the look, feel and tone of voice. Go ahead, pet it.