Totino’s Pizza Rolls: Super Bowl LIX “Chazmo Finally Goes Home”

For Totino’s first time ever advertising during the Super Bowl, and General Mills first time returning to the big game in over a decade, we brought Tim Robinson and Sam Richardson back together as the Chazmo saga comes to an end.

Press: The Today Show/Esquire/Rolling Stone/AV Club/Bleacher Report (Best Ad Of Super Bowl LIX)/The Ringer/Adland Reactions Little Black Book/Sam Richardson/NPR @15:45/The Athletic/USA Today/People/Entertainment Weekly/Ad Age/Adweek/Muse By Clios/Little Black Book/Food&Wine

Then, right after the Super Bowl, we dropped our long form version for all the Chazmo fans of the world to enjoy. This was the banned version that the network wouldn’t approve to air, with even more eyeball action!

And a few weeks prior to the big game, on January 21st, we dropped a teaser announcing Totino’s making their debut.