EA Mass Effect 3: Take Earth Back
Mass Effect is one of the most immersive games ever made, which helped it become an incredibly respected franchise in the gaming world. The series built a loyal gamer fan base over time but for its final installment, EA wanted to make it more mainstream.
For its release, we introduced a subject matter that could transcend the game’s storyline and touch deep human emotions. We portrayed the final hours of humanity and the fear, love, and chaos surrounding them. We crafted a spot and a series of teasers around an apocalyptic alien invasion with the hope that people think about what they would fight for when the end is near.
The content drove traffic to demo and pre-order destinations, and after the dust settled, Mass Effect 3 blew the first two games away in downloads, pre-orders, and sales.
