Group Creative Director | Art Director
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Totino's: Area 4:25°

Totino’s Pizza Rolls: AREA 4:25°

Area 4:25° is a hot, melty dimension of absurdity teens escape to with Totino’s. It’s based on the chill, snack-time right after school (4:25 p.m.) and the temperature that these rolls cook at to perfection (425°).

 

We continued the surreality by crafting some original musical ear worms — Totiyes!